Visuals are worth a thousand words. This is a true saying, especially in the world of E-commerce. It is the language that enables brands to effectively communicate with customers.
Thus, incorporating visual content into e-commerce websites in a strategic way can showcase the value of a product, boost online conversion, increase customer engagement, and strengthen brand loyalty.
Customers shopping on the web evaluate the product by looking at pictures at first. They make their first impression based on what they see. If the image looks appealing enough, they will click on it to open the product page and learn more.
However, the importance of visual imagery is not merely confined to product pictures. In today’s blog, we will walk you through 3 visual trends that are worth following in order to grow your E-commerce and Retailing software business.
Four Important Visual Content Trends For Your E-commerce Store
1. Product Images & Video
Visually appealing images and videos can attract and inspire. If those visuals make products shoppable enough, people would definitely consider buying them. Especially when you enable users to view with a zoom option, they can see all the details of your item. So, having high-quality images and videos is a must. Also, make sure you have pictures from different angles.
Apart from pictures, you can also add videos showing how to use a certain item, for instance. This is also a great way for customers to understand what your product whether it is a real estate chatbot or other solution looks like and how they can best make use of it.
Infographics are trending now as they are able to convey complex information in visual and more comprehensive ways. Sometimes, it is quite difficult to process information with a lot of hard terms and numbers. However, with infographics, we can learn anything much more quicker than by reading text.
For instance, if you are selling kitchen equipment that people find difficult to understand in terms of how to use it, it would be better to show the instructions visually rather than write a large explanatory text. You might need to hire a content writer who will write short but catchy and engaging texts for your infographics. These infographics can include information about people who are searching for jobs for 17 year olds and statistics about which country they are from.
3. AR & VR
We haven’t been impressed enough with technologies powered by artificial intelligence, and now there are Augmented Reality (AR) and Virtual Reality (VR) that can highly benefit your E-commerce business.
You can use AR/VR technology to provide customers with in-store experiences in an online format and greatly improve customer experience.
Below you will are a few ways AR/VR can help your E-commerce store
- Allowing customers to try-on products before purchasing them
- Enabling customers to try makeup products
- Provide customers with AR-based navigation in the E-commerce store
- Interactive demos for products
As you can see visual content is vital for your business. It can efficiently communicate your brand with your customer base. People do not want to read long texts. It is tedious and time-consuming. Therefore, consider following the above-mentioned trends and reap the benefits very soon.