Every SaaS business has something unique and valuable to its audience and customers. As they are in the B2B industry, it may seem hard to work on branding and marketing since it’s all about successfully building great business partnerships and networking. In the case of an online store, they could simply hire the best eCommerce developer, and everything would go smoothly. However, it’s important to remember that even as a SaaS company, you still get to talk and connect with people who run other companies and need your eCommerce or retailing software.
So, how can you properly work on your SaaS product branding? Isn’t marketing and sales enough for success?
Three tips for branding your SaaS product
Starting a SaaS business is one thing, but creating a brand is something else. People want to see the values you hold, rely on your SaaS product, and expect quality. All of these are possible to achieve through successful branding. So, let’s see how you can take your company there.
1. Work on your visual identity
Some business owners may think they must be serious when creating a SaaS company. However, if you plan to work on branding, it’s essential to get creative and include fun visuals. The visual presence of your SaaS company on different platforms will ensure customers will easily spot it and resonate with your brand. Whether you will achieve through a unique logo or brand colors, don’t skip this step. Afterward, use QA testing techniques to determine whether everything works out effectively or not.
Building a visual identity for your SaaS company includes working on your brand’s story and sharing it through images, videos, brand elements, and other visuals. Moreover, your SaaS company’s visual identity should be consistent on various platforms and be used on all content types. When wanting to promote your online course, become a software engineer, and create content that highlights its benefit through visual effects.
2. Use content for branding
Marketing and branding go hand in hand as they’re both about promoting a business. When it comes to your SaaS company’s success, you can use various strategies for branding purposes. Content marketing is the perfect way to successfully position your SaaS company, become an authority in your industry, and improve your brand identity.
With content, you have so many opportunities. You can start a podcast, hold webinars, create a YouTube channel, embed videos on your website, and achieve more. To build a brand through content, you will need to do the following:
- Use your brand guidelines in the content consistently
- Make it personalized for your audience
- Try out different content types and distribution platforms
In other words, repurposing your content and adding your brand elements will help build a consistent SaaS brand.
3. Set your brand values and mission
When we speak about branding, it means having consistency in your business actions and campaigns. To build trust in your SaaS product and company, you should clearly set your brand values and mission because it will help define your next steps. During this process, you should also define the customer support platforms, such as a real estate chatbot if you’re in that industry, phone systems, emails, etc.
What are the values you hold onto? What problem will your SaaS company solve for customers? How great is your customer service? Understanding your goals and where you want to take your SaaS business in the future is important for building a successful brand. It makes customers trust your company more because of its uniqueness.
Branding your SaaS company includes:
- Working on visual and written content.
- Holding certain values and having business goals.
- Constantly improving customer relationships.
While it’s hard to be recognizable and popular as a SaaS business in such a competitive market, you can still implement the following techniques for success.